INFORMED | CREATIVE | STRATEGIC

WHERE IMAGINATION MEETS EXPERTISE

Digital Dynamo with a flair for marketing magic! With over 10 years of experience weaving digital wonders, I'm the go-to plug when it comes to uncovering what's hot and happening in the ever-changing world of marketing and brand management.
In the realm of marketing, it's like tapping into a sixth sense – my instincts lead the way, and "strategy is King." But there's more to it than just numbers and analytics; it's about unleashing creativity and unleashing the power of good taste to leave a lasting impression.

MAIN CHARACTER ENERGY

STORY TIME

In the vibrant cityscape of Johannesburg, a spirited young woman named Graye Olifant embraced the eclectic energy of the urban jungle. Raised amid the dynamic cultural fusion of South Africa's largest city, Graye's fashion choices reflected the city's diverse influences, blending street-smart style with a touch of sophisticated flair. From the bustling streets of Maboneng to the hip galleries of Braamfontein, Graye's keen eye for art and fashion made her a trendsetter in the Joburg scene. Her journey from a Johannesburg girl with a penchant for local aesthetics to a digital marketing maven was marked by a commitment to infuse the city's pulse into her campaigns. Thriving in the fast-paced world of social media strategy, Graye's authentic approach resonated globally, showcasing the rich tapestry of Joburg's culture and creativity on the digital stage.

RECENT GIGS

HUMBLE

From 2021 to 2023, I served as a Digital Marketing Manager, embodying a role that required a blend of creativity and strategic thinking. My responsibilities encompassed a diverse range of tasks, including overseeing humble yet impactful graphic design, managing social media platforms with an emphasis on content creation and curation, and implementing robust digital strategies. My role extended to executing website upgrades, enhancing user experience and engagement. Proficient in reporting and analytics, I diligently tracked key metrics to assess campaign performance and inform data-driven decision-making. The execution of Google Ads and ad creation was central to my responsibilities, contributing to growth marketing initiatives. Additionally, I took charge of community management, fostering meaningful interactions and connections within the target audience. My tenure as a Digital Marketing Manager was marked by a comprehensive approach to online presence, combining technical expertise with a keen understanding of the digital landscape.

In my current role as a Digital Specialist at adumo since 2023, I have been entrusted with the responsibility of overseeing the entire adumo group's digital presence. My multifaceted role involves strategic management as the Social Media Manager, implementing effective digital strategies, and orchestrating website upgrades to enhance user experience. My proficiency in reporting and analytics is put to use for comprehensive community management, with a focus on Monday boards and efficient traffic management within the team. As part of my duties, I am engaged in budget management, ensuring financial resources are utilized optimally. Lead generation forms a critical aspect of my responsibilities, involving the meticulous management of ROI using Salesforce, overseeing landing pages and UX design for the adumo website, and creating and managing lead forms. Daily campaign monitoring and budget control are integral to my routine, as is maintaining effective communication with clients through regular reporting. I also play a pivotal role in overseeing the content of campaigns, signing off on their release, and managing workflows and submission forms through HubSpot. Additionally, I contribute to ad hoc design for social media campaigns, leveraging my expertise in humble software. The management of Google Ads, ad creation, and participation in growth marketing initiatives further underscore my commitment to driving success in the digital realm.

ADUMO PAYMENTS

Brand Dynamo Proficiency

Reporting and Analytics (GA4 and Agency Analytics)
Content Creation
Google Ads
Ad Creation

Community Management

Adobe Suite
Social Media

Graphic Design
Hubspot
Digital Strategy

Hubspot

Search Engine Optimisation

Quicket

Tenancy

Outdoor Media

Digital Marketing Specialist

RESUME

Digital Marketing & Content Creation

I craft innovative digital marketing strategies that drive engagement, build communities, and deliver measurable results. With expertise across social media, paid campaigns, and brand storytelling, I create tailored solutions that amplify brand presence and connect with diverse audiences. From content creation to data-driven performance marketing, my approach blends creativity with analytics to ensure impactful digital experiences.